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Simple Life for Sigma Capital with launch of new build-to-rent brand

Sigma Capital has expended its private rental portfolio with the launch of a new brand called Simple Life to deliver over 10,000 new purpose-built homes for rent.

The properties will be a mix of two-, three- and four-bedroom houses and flats, situated through the North West, Yorkshire, the Midlands, and North London. The new homes will be built exclusively for Sigma by house building partners, Countryside and Keepmoat, with the lettings managed by SDL Bigwood.

In December, Sigma completed the first development of homes, Woodbine Road, under the Simple Life brand. Located on former Mackets Primary School site in Halewood, the development consists of 50 new homes, which are all now fully let.

Two further developments, Coral Mill and Durban Mill, are currently nearing completion in Rochdale and Oldham. Coral Mill, nestled at the foot of the South Pennines in Newhey, Rochdale, features a mixture of 24 two-bedroom apartments and 45 three- and four-bedroom family homes, available to rent from £750 pcm.

The Durban Mill development is situated in the town of Hollinwood, Oldham, and features 80 two-, three- and four-bedroom modern homes from £615pcm.

Graham Barnet, Sigma’s chief executive, said: “We are delighted to be launching the Simple Life brand. It represents a major milestone for our PRS portfolio and will help to consolidate Sigma’s position as a leader in the private rental housing sector in the UK. We are aiming to deliver over 10,000 high quality, professionally managed homes to the rental market and this new brand will help to differentiate our offering in the rental marketplace.”

Paul Staley, PRS director at SDL Bigwood, said: “We are very pleased to be working in partnership with Sigma on this new project.  Simple Life is an exciting new brand which will be associated with high quality housing and a rental experience which aims to exceed the norm.  We have already seen a high level of interest in our first three sites and expect the new homes to be met with strong demand as they come on stream.”

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